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Electric Marketing Blog

Electric Marketing's blog keeps you up to date with what's new in email marketing, current best practice in direct marketing and eMarketing, developments in the law surrounding email marketing plus details of new mailing lists and offers from Electric Marketing.

Tue, 21/06/2016
Summer of sport has begun with European Football, next week it's Wimbledon and the Rio Olympics starts on 5 August. Hundreds of companies have paid to sponsor the events, the teams and the players. But if you haven't paid to be an official sponsor, beware of trying to associate your brand with sporting events. Firstly, the sporting event brands themselves police sponsorship very closely; the chicken shop in Stratford that rebranded itself Olympic Chicken in 2012 was short-lived. Secondly, avoid tortuous connections in your email marketing. The eshot that begun 'With Valentines Day fast
Tue, 05/04/2016
When should you choose to select your list by both employee size and annual turnover? Generally our advice is not to do this. Pick just one. Choose employee size if you are selling something relevant for companies whose business relies on having a lot of staff eg, payroll software, health and safety services, absentee management software, internal communications consulting, catering kit for staff restaurants. Choose turnover for everything else. If you really must. Let's say you are buying a list of HR managers, it is largely irrelevant to specify that each company must have 15+ employees
Tue, 29/03/2016
On 26 March 2016 the Information Commissioner issued new guidance on Data Protection and Privacy & Electronic Communications Regulations for direct marketing. The full guidance can be read here https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf but we've extracted the sections for business-to-business marketing and they are shown below: Business-to-business texts and emails 1. Rules on consent, the soft opt-in and the right to opt out do not apply to electronic marketing messages sent to ‘corporate subscribers’ which means companies and other corporate
Mon, 22/02/2016
We've compiled a new mailing list of companies signed up to pay their staff the Living Wage and who support the Living Wage Foundation. Signalling a commitment to employee wellbeing and a progressive HR vision, the companies on this mailing list are more likely to invest in HR, people development, learning and internal communications to cement a reputation as an ethical employer. What does it mean to sign up to the Living Wage? All UK companies are obliged to pay workers aged 25 and above the National Living Wage, an hourly rate of £7.83 (The rate for workers aged 21-24 is £7.38 per hour, and
Tue, 08/12/2015
Top 5 Tips To Get Best Value From Your Marketing Lists It's, ahem, 25 years since I sold the first subscriptions to Marketing Appointments to a handful of advertising and design agencies. You don't need to know everything I've learned about mailing lists, business data and marketing information. But knowing how to get the best value from our marketing lists, that is useful. Here's five points for b2b marketers that can't be said often enough. The best performing list is one that contains companies with a similar profile to your current client list. If you buy a mailing list and it contains the
Wed, 25/11/2015
So you've bought your mailing list, removed the people you already have as clients, checked your creative for typos and spelling errors and sent the email out. Apart from dealing with all your enquiries, setting your appointments and processing your orders, what should you do next? It probably isn't your favourite job but remember to keep a record of your results. How many orders did the mailing generate, how many appointments, enquiries, phone calls? Listen to your prospects when you speak to them. Did they understand the mailing and did they know how to respond? Were they the right people to
Mon, 10/08/2015
Electric Marketing mailing lists are targeted, compiled mailing lists of 60,000 corporate influencers and budget holders. If you're included in our mailing lists and you don't want to be, we'll remove you within hours. We won't be pleased about it. We've selected you as a business person with senior responsibilities that other companies want to reach. And we only allow verified companies offering products and services pertinent to your role to access our data. But we will swiftly remove you from the mailing list. We often get messages requesting removal from people who are not on our mailing
Wed, 10/06/2015
'How often can I use the mailing list?' can be the first question a new client asks Electric Marketing. We don't restrict the use of our mailing lists: it's your marketing campaign, you are running the show. But to get the best value from an email list and to be able to use it over and over, we recommend that you limit emailing your cold prospects to once a month. Business-to-business email marketers must be alive to their 'unsubscribe' rate. UK law states that you can send emails to business people on business matters but if they ask you not to contact them again or 'unsubscribe', you must
Sun, 10/05/2015
Last month we talked about how using de-duping and appending services can refresh your mailing lists, cutting down on marketing costs every time you email the list. This time, more detail on the different ways of updating a mailing list. Below is a four-step process we can follow with your marketing data and you can bow out of the process at any point, thereby controlling your spend but always ending up with a better list than when you started. 1. First up is the cheapest: verifying at 5p per contact. You email over your data, we run it against our up-to-date mailing lists and are left with
Mon, 20/04/2015
No one likes to waste money paying for the same thing twice. But if you already have data, how can you add to it without paying for the same contacts again? Appending is a useful service which mailing list companies offer. It has its limitations but it can save time and budget and it allows you to quickly refresh the data you already have, without spending budget needlessly. But, it is not something that you can do in your office on your PC. You have to trust your mailing list supplier with your data and allow the data company full access to it. Mailing list companies are happy to sign Non