The Data Protection Act 2018 is the UK's Implementation of GDPR
The UK may have left the EU, but GDPR is woven into UK law and even though GDPR came out of Brussels, it must still be adhered to in the UK. Electric Marketing is registered with the Information Commissioner's Office and operates within the terms of the General Data Protection Regulation (GDPR). If you buy data from Electric Marketing and use it within the constraints of our Terms and Conditions, the data complies with GDPR.
Much of our data is gathered from public sources such as company reports, press releases, trade magazines, business news websites, company websites and social media. We focus on large companies and the key decision makers within those companies.
We supplement information from public sources with telephone research, checking all data every six months with the relevant company.
The key requirements of the General Data Protection Regulation are that data is used responsibly, is up-to-date (although no time frame as to what up-to-date is specified) and that the data subject (person listed) has been informed that they are on the mailing list and that the data subject has not asked to be removed from that list.
Every data subject on Electric Marketing's mailing lists has been sent an email to inform them that they are on our mailing lists and that they may be contacted by potential suppliers who wish to work with them or their department.
If a person asks to be removed from our marketing database, their name is immediately removed and systems are in place to ensure that their name is not added at a later date.
As a user of Electric Marketing business lists, the General Data Protection Regulation requires you to:
- Only send mail that relates to business matters.
- GDPR requires you to inform the named person that you are using Legitimate Interests as a reason to email them and to inform them that they are on your email list, every time you send a cold email. We have a handy guide to writing this statement, which signs off your marketing email.
- If you are using the post, put a return address on the envelope to allow your data subject to ‘unsubscribe’ and return unwanted mail to you.
- If you are using email addresses your email must contain a mechanism whereby the person can opt out of receiving any further emails from you. All it requires is a line at the bottom of the email saying 'if you don't wish to hear from us again, please reply with the word 'unsubscribe' in the subject line'. This is a central part of the Privacy & Electronic Communications (EC Directive) Regulations 2003.
We recommend that you do not use the data for more than 12 months without either checking it yourself or buying an updated version of the list from Electric Marketing. GDPR obliges you to keep your mailing lists up-to-date. Electric Marketing offers to email you quarterly updates of data bought from us for 20% of the original purchase price. You can buy these updates at the point of ordering.
If we find that data users are not complying with the the General Data Protection Regulation or are using our data unlawfully, we reserve the right to blacklist the offending organisation and report them to the Information Commissioner.
GDPR exists to protect people from the unscrupulous companies who take no care over the compilation and updating of their data. Legitimate users of well researched and maintained mailing lists have nothing to fear from this law.