Q. I want to order a list but I don't know which format is compatible with my database program/WP program?
Q. I have never used Electric Marketing before. How do I know if your mailing lists are accurate?
A To ensure accuracy, all our business mailing lists are checked every six months by experienced desk and telephone researchers. Our researchers check that the person is still in post, that their name is spelt correctly and that the company name, address, postcode and email address are correct.
If you would like to see a sample of the contacts featured on your selected business list, call us on 020 7419 7999 or email us and we can email a sample of contacts for you to look at, use or verify yourself. Full terms & conditions can be seen here terms & conditions
Q. How much is a business list?
A Contacts bought online are priced at:
30p per name for a named contact, phone number and email address
35p per name for a named contact, postal address, phone number and email address
There is no minimum order. You can take a list of five contacts for £1.75 if that is what you need.
Q. What details do you provide for each contact?
A When you order a mailing list from Electric Marketing you will receive a data file containing;
- Data subject name
- Job title
- Company name
- Company phone number
- Direct personal business email address (absolutely no info@ or sales@ type emails)
- Company website address
- Company industry sector
If you order postal addresses too, a fully postcoded company address will be included.
Where available we also send you the company's annual turnover and the number of people employed by the company.
Q. Can I see examples of the companies on your mailing lists and email lists
A Our list research focuses on large companies, growing companies and companies with annual sales of above £15m or with more than 50 employees. You can click through to a list of the sort of companies featured on our lists, sorted by industry sector. Or if you are interested in a specific mailing list, call us and we will send you a Preview File, which lists all the job titles and companies listed on your chosen list.
Q. Is your marketing data up-to-date?
A We check all our contact details on a rolling programme of telephone and desk research. By phoning each company, we pick up company and email address changes and people moving jobs earlier than our competitors. But this meticulous telephone research carries high costs which makes our lists more expensive than less accurate mailing lists on the market.
Q. Are your lists screened against the Corporate Telephone Preference Service?
A Yes, we are licensed users of the CTPS and screen our database against the CTPS daily. If a company on our database has registered with the CTPS, the phone number has the letters CTPS in front of it, so that you know not to call it with a sales proposition. You may, however, call the company to conduct research or check information.
Q. I want to order a list, but I don't know which format is compatible with my database program?
A We can send data as a csv or Excel file.
If you do make a mistake and order the wrong data format, we will gladly exchange the data, as long as you contact us within two weeks of placing the order.
Q. How soon can you deliver my mailing list?
A We can send the data to you within four hours. You will receive an email with a link to a Sharefile document. This is a secure way to transfer the data to you and is compliant with GDPR rules on data transfer. Delivery is free.
Q. How often can I use the mailing list?
A You can use the data often as you wish, but bear in mind that GDPR rules that data must be 'current' (GDPR does not define 'current'). We have found that business data for larger companies decays at a rate of 50% per year, so after 12 months, 50% of the names and addresses are likely to be incorrect as companies relocate and restructure, change their name or phone number and their people switch jobs and take promotions.
Data is sold for the use of your organization only and must not be swapped or sold or used by a third party. Full terms & conditions can be seen here terms & conditions
Q. Can you update mailing lists?
A Yes. We can update your marketing data. Please take a look at the list updating services we offer
Q. Refunds and Cancellations
Refunds on mailing lists
A Refunds of 75p per contact are given for every wrongly addressed envelope that is returned to you by Royal Mail. To be eligible for refunds data must be used by you within four weeks of purchase and envelopes must have the Royal Mail's red 'undeliverable' sticker on them. Envelopes returned because the contact does not wish to be contacted by your company are not eligible for refunds. We will verify with the data subject that information supplied was incorrect before issuing the refund.
Refunds on email lists
A We offer refunds on emails which have bounced back to you as a 'hard bounce'. Email marketing is cost effective and fast, but it is also unreliable. An email can be rejected by anti-spam software and can be returned undeliverable because a server is temporarily down or your target's inbox is full. These circumstances are outside our control and are described as 'soft bounces'. You will be able to send your email and get it through either by changing your e-shot so that it is not picked up as spam or by trying later when the fault at the other end is fixed.
A 'hard bounce' is when the email address is incorrect. We refund you for incorrect email addresses. All you have to do is send us the emails which bounced back to you. We verify that they are incorrect and we'll send you back the ones we are able to correct. We'll refund you for the rest.
Email bouncebacks are the downside of emarketing. You can expect up to 10% of your promotional emails to miss their target inbox.
To avoid spam filters, we recommend that before you send your email, you send it to someone who uses spam filter software to see if your email gets through. Spam filters are programmed to reject emails that contain trigger words such as 'free!', 'order now', 'special offer' and are also likely to reject emails that come from addresses beginning sales@, profits@ or mail@.
For more information on successful delivery of your eshot to your target's inbox see our guide to Email Deliverability - How to get your email into your target's inbox
A Orders cannot be cancelled once the data has been sent to you. If you are unsure about what you are buying, please call us to discuss it beforehand. If you are not happy with your data once you have received it, again, please call us.
Q. Who uses Electric Marketing mailing lists?
A All companies who market themselves to UK businesses use mailing lists to generate enquiries and make sales.
Electric Marketing sells lists to over 2,500 companies every year. Our clients range from small start-up businesses and consultants working from home to huge corporations. Regular users of our lists include:
Black Hawk Network
Cambridge Executive Development
Capita Business Services
Future Proof Training
Global Insight Conferences
Intec Business Colleges
New Leaf Health
Punter Southall Aspire
Roffey Park Institute
Will It Make The Boat Go Faster
Q. I only want to mail one person in each company. Can you help?
A We can provide one contact per company although we don't advise it. Our database is largely made up of large companies with many offices around the UK.
For instance if you were looking at a list of marketing directors, most companies have only one marketing director or maybe only a marketing manager. But a large company such as Barclays Bank has several marketing directors who are responsible for different product areas, e.g. one marketing director for mortgages, another for savings, another for corporate banking and so on.
If you insist on one contact per company we will provide you with the most senior contact we have eg group marketing director. We do not subscribe to the view that the group marketing director will forward emails down the managerial line so that your message ends up in the right hands. More often the most senior man has a ruthlessly efficient PA who decides what her boss sees, and it isn't always mailshots and promotional emails. If you want to do business with a company and you don't know the purchasing set-up, consider spending the extra 35p to get the name of the other marketing director.
Q. I am having problems ordering online. Can you help?
- Select your mailing list by clicking the blue 'add to cart' box next to the list.
- When you have made your choices, click the white shopping trolley icon in the top right corner of your screen.
- A form will detail your choices. Please check they are correct.
- Click on check-out button.
- Choose your payment method and enter your details.
This is a secure site and it is safe for you to enter your credit card details. If you wish to pay by cheque, print the order form and post it to us with a cheque made payable to Electric Marketing Ltd.
If you have purchased data from Electric Marketing previously, you have an account and we can invoice you. We cannot invoice for amounts below £60 or to addresses outside the UK.
Q. Who are Electric Marketing?
A Electric Marketing was set up in a small office in Brixton's Electric Avenue in 1991. Its co-founders, Robert Bingham and Melissa Mackey continue to work in the company. It is a private limited company and only sells business-to-business marketing lists that it compiles, updates and owns itself. Electric Marketing does not sell lists on behalf of any other list owner.