Taking Targeted Email Marketing Up A Level
Targeting your marketing campaign to companies using postcodes, industry sector and company size is good but sometimes you can go further.
Sometimes it pays to target companies by their culture and corporate outlook not just their size and sector. Looking at the sort of 'corporate clubs' a company joins tells us how a company views itself and which elements of its culture it wants to show to the public.
For example companies who sign up to the Living Wage Foundation are likely to prize their corporate ethics and to be strong on employee wellbeing. Companies who have embraced the Apprenticeship Levy are not only committed to high standards of training and employee development, but are mandated to spend budget on employee learning and development. Companies which are fast-growing are more likely to be open to new technology and new ways of working.
Armed with this knowledge, you can tilt your pitch to be in line with your target company's outlook. Ask your list broker for detailed information about companies and see how you can make really targeted marketing work for you.