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Data protection

Electric Marketing's blog keeps you up to date with what's new in email marketing, current best practice in direct marketing and eMarketing, developments in the law surrounding email marketing plus details of new mailing lists and offers from Electric Marketing.

Wed, 10/04/2013
We wrote to a variety of MEPs, MPs, government ministers, other politicians and business organisations. Here are summaries of their responses: Charles Tannock MEP, Conservative - no response yet Claude Moraes MEP, Labour - no response yet Baroness Sarah Ludford MEP, Liberal Democrat - I am seeking to create an instrument with standards that are workable, realistic and enforceable by being user-friendly for citizens, allowing reasonable business to proceed, focused on outcomes rather than on process and tick-box exercise, and tough in sanctions on companies which practise deception or otherwise
Sun, 17/03/2013
You may have heard that the European Union is planning sweeping changes to data protection laws. What you may not have realised is the impact these changes will have on your business. As the proposals currently stand it will become illegal to send a mailshot send a promotional email make a telemarketing call to any named individual either at home or at work without first obtaining their explicit consent. Quite simply it will mean the end of targeted direct marketing in the UK. These proposals are probably well intentioned. It is likely that tougher data protection laws would protect vulnerable