Company Culture: Marketing Mailing Lists of Companies With Non-UK Parent Company
For 30 years the UK Government has pursued a policy of attracting inward investment. From the Nissan factory in Sunderland to the new owners of Land Rover (Indian car maker Tata Motors) and owners of Ribena and Lucozade (Japanese Suntory), overseas companies have invested heavily in UK manufacturing.
In recent years House of Fraser has sold an 89% stake to Chinese conglomerate Sanpower before coming back under UK ownership, while high streets host overseas retailers Muji and Uniqlo (Japan), Zara and Mango (Spain) and H&M (Sweden). Wind back to the 1980s and the high street looked quite different.
Each company that comes to the UK to do business brings its own culture, language and ways of working. If your company offers services to overseas companies in the UK or if you can offer a particular understanding of a nation’s culture and sensibility, you might want to target companies by the nationality of their parent company.
This week, we’re adding a new marker to our mailing and email lists; you can now select companies by country of origin. So far we can offer companies who originate from or whose parent company is based in Japan
But we’ll be adding India, China, South Africa, Brazil and USA plus any other country of origin for which there is client demand. Just email Robert at electricmarketing.co.uk with the nation which interests you.
These lists are ideal for business language schools, translation services, visa and immigration lawyers, international relocation advisers and M&A advisers or any company that wishes to target companies whose parent company is not based in the UK.
If you are using these mailing lists, it is best not to specify a turnover band or number of employees limit. Mostly these companies do not publish annual sales for the UK only or give details of employee numbers country by country. Their annual reports feature Europe-wide or even worldwide sales figures which we don’t record.
Suffice to say that if a Japanese, US, Chinese or Indian company is in the UK, it is a big company with budget to spend and worthy of your marketing team’s attention.