Email Addresses Mailing Lists

E-marketing is a fantastic new way of reaching your marketplace. It is by far the cheapest option for a targeted campaign, but the discipline is in its infancy and before you email a thousand people you must be prepared for:

Rejection

Some people don't like getting unsolicited emails and they may well respond to you with abrupt, sharp, even sometimes rude and unflattering replies. You've got to be tough to be in e-marketing and don't take it personally.

If a data subject requests to be removed from your email list, you must remove them and you must not send them emails again. This is a central part of the Electronic Communications Act.

Accusations

The law permits you to send unsolicited emails to business email addresses on business matters only. If you want to promote consumer services you must buy an 'opt-in' list. Electric Marketing's email lists have been compiled by calling the relevant company and requesting the email address, either from the person's PA or someone associated with the data subject. As we have not obtained their agreement in writing this does not constitute an 'opt-in' list. However this method of collection does comply with the Data Protection Act for business emails and use of these email addresses is within the law.

Disappointment that not all the emails reached their target

John Wanamaker, a 19th century entrepreneur, once famously said that one half of his advertising was wasted, the trouble was he didn't know which half. In the 21st century emarketers can tell which emails were wasted as every e-mail shot that goes out will instantly generate an inbox full of out-of-office replies, sorry this inbox is full messages and cannot deliver notices. This is normal. Do not be upset if up to 20% of your emails fail to arrive. Your email may be picked up as spam, the server may be programmed to reject emails from your server, the server may be down or any number of technical issues could have affected the arrival of your email. Very often you may never get a reason as to why your email was returned. All we can suggest is that you try to send it again and perhaps check your email to see if it contains words that trigger spamfilter software, such as 'money back', 'extra income', 'order now', 'order today', 'special promotion', 'marketing solutions', 'free!' (spam filters hate exclamation marks), '4U' or '££'.

When you order a list of email addresses, you will receive a MS Excel document which contains the person's name, job title, company name and company email address. The price is 20p per contact or 30p if you would like the postal address as well.

Compliance with the Electronic Communications Act

We only supply personal email addresses for people at their place of work, which means no generic emails ie info@ or sales@. Also we do not supply emails that are given out freely to consumers eg Hotmail, googlemail or tiscali addresses, as these are classified as home email addresses and are governed by the Electronic Communications Act. The Electronic Communications Act forbids the sending of emails offering consumer services to people who have not opted in to receive emails from you (if you are marketing consumer goods and services, you have to buy an opt-in list).

You are allowed to send emails offering business services to business people at their business email addresses, without them opting in to receive these communications, but if they ask you to stop emailing them, then you must remove them from your list and must not email them again.

Before ordering please read our terms and conditions.