Mailing Lists - Frequently Asked Questions

(see here for full terms & conditions)

Q. I have never used Electric Marketing before. How do I know if your mailing lists are accurate?

Q. How much is a business list?

Q. What details do you provide for each contact?

Q. Are your lists screened against the Corporate Telephone Preference Service?

Q. I want to order a list on disk, but I don't know which format is compatible with my database program/WP program?

Q. Can I have my mailing list on labels?

Q. How soon can you deliver my mailing list?

Q. How often can I use the mailing list?

Q. Can I receive updates of my mailing lists?

Q. Refunds and Cancellations

Q. Who uses Electric Marketing mailing lists?

Q. I only want to mail one person in each company. Can you help?

Q. I am having problems ordering online. Can you help?

Q. I am trying to order but when I get to check out, my basket is empty?

Q. Who are Electric Marketing?

Q. I have never used Electric Marketing before. How do I know if your mailing lists are accurate

A To ensure accuracy, all our business lists are phoned once every four months by experienced telephone researchers. Our researchers check that the person is still in post, that their name is spelt correctly and that the company name, address, postcode and email address (if available) are correct.

If you would like to see a sample of the contacts featured on your selected business list, call us on 020 7419 7999 or e-mail us and we can email a sample of contacts for you to look at, use or verify yourself. Full terms & conditions can be seen here terms & conditions

Q. How much is a business list?

A Contacts are priced at:
20p per name for a named contact, postal address and phone number.

25p per name for a named contact, phone number and email address

35p per name for a named contact, postal address, phone number and email address

There is no minimum order. You can take a list of five contacts for £1 if that is what you need.

Q. What extra details do you provide for each contact?

A Where available we also send you the company's website address, company's industry sector, company's annual turnover and the number of people employed by the company. If you have ordered full contact details ie mailing address and email address, you will also receive the person's Twitter account name, so you can follow them and make contact on Twitter if you wish.

Q. Is your marketing data up-to-date?

We check all our contact details every four months on a rolling programme of telephone research. By phoning each company, we pick up company and email address changes and people moving jobs earlier than our competitors. But this meticulous telephone research carries high costs which makes our lists more expensive than, less accurate mailing lists on the market.

Q. Are your lists screened against the Corporate Telephone Preference Service?

A Yes, we are licensed users of the CTPS and screen our database against the CTPS daily. If a company on our database has registered with the CTPS, the phone number has the letters CTPS in front of it, so that you know not to call it with a sales proposition. You may, however, call the company to conduct research or check information.

Q. I want to order a list, but I don't know which format is compatible with my database program/WP program?

A We can email data or post it to you on disk in one of the following formats:
ASCII comma de-limited
ASCII tab de-limited
csv
dBASE
Excel
Access
ACT

If you are not sure which format you need, you can download sample contacts in each of the formats to try out with your software. Just click on download:


If you do make a mistake and order the wrong data format, we will gladly exchange the data, as long as you contact us within two weeks of placing the order.

Q. Can I have my mailing list on labels?

A We can post the data to you on mailing labels or as a print out. The print out has all the contact details and phone numbers printed down the left hand side of the page with space for notes on the right, making it ideal for telemarketing. Mailing labels do not have telephone numbers or email addresses.

Q. How soon can you deliver my mailing list?

A We can email the data to you within two hours or post the data to you on the day we receive your order. Delivery is free.

Q. How often can I use the mailing list?

A As often as you wish, but bear in mind that business data for larger companies decays at a rate of 50% per year, so after 12 months, 50% of the names and addresses are likely to be incorrect as companies relocate and restructure, change their name or phone number and their people switch jobs and take promotions.

Data is sold for the use of your organization only and must not be swapped or sold or used by a third party. Full terms & conditions can be seen here terms & conditions

Q. Can I receive updates of my mailing lists?

A Yes, please take up the option to have updates of this mailing list sent to you each quarter. The price is 10% of the original purchase price for three quarterly updates. The selection criteria for the list remains the same.

Q. Refunds and Cancellations

Refunds on mailing lists

A Refunds of 50p per contact are given for every wrongly addressed envelope that is returned to you by Royal Mail. To be eligible for refunds data must be used by you within 4 weeks of purchase and envelopes must have the Royal Mail's red 'undeliverable' sticker on them. Envelopes returned because the contact does not wish to be contacted by your company are not eligible for refunds. We will verify with the data subject that information supplied was incorrect before issuing the refund.

Refunds on email lists

A We offer refunds on emails which have bounced back to you as a 'hard bounce'. Email marketing is cost effective and fast, but it is also unreliable. An email can be rejected by anti-spam software and can be returned undeliverable because a server is temporarily down or your target's inbox is full. These circumstances are outside our control and are described as 'soft bounces'. You will be able to send your email and get it through either by changing your e-shot so that it is not picked up as spam or by trying later when the fault at the other end is fixed.

A 'hard bounce' is when the email address is incorrect. We refund 20p per incorrect email address. All you have to do is send us the emails which bounced back to you. We verify that they are incorrect and we'll send you back the ones we are able to correct. We'll refund you for the rest.

Email bouncebacks are the downside of emarketing. You can expect up to 10% of your promotional emails to miss their target inbox.

To avoid spam filters, we recommend that before you send your email, you send it to someone who uses spam filter software to see if your email gets through. Spam filters are programmed to reject emails that contain trigger words such as 'free!', 'order now', 'special offer' and are also likely to reject emails that come from addresses beginning sales@, profits@ or mail@.

For more information on successful delivery of your eshot to your target's inbox see our guide to Email Deliverability - How to get your email into your target's inbox

Cancellations

A Orders cannot be cancelled once the data has been sent to you. If you are unsure about what you are buying, please call us to discuss it beforehand. If you are not happy with your data once you have received it, again, please call us.

Q. Who uses Electric Marketing mailing lists?

A All companies who market themselves to UK businesses use mailing lists to generate enquiries and make sales.

Electric Marketing sells lists to over 2,500 companies every year. Our clients range from small start-up businesses and consultants working from home to huge corporations. Regular users of our lists include:
Arno GB
Aspire Coaching & Training
Berkeley Public Relations
BlueVenn
Bureau Van Dijk
Business Lists UK
CACI
Cambridge Executive Development
Capita Resourcing
CIMA
CIPD
Civil Service College
Cogent Elliott
Coventry University
Cranfield School of Management
Critical Eye Europe
Customer Care Research
Delineo
EY
Getty Images
Hitachi Consulting
Informa
IRS Direct
Intermedia Global
Kaplan UK
Kinnarps
Leadership Factor
Marie Curie
Novo Executive Search
ORC International
Oscar Research
Parity Professionals
Quest Agency
Richmond Events
Roffey Park Institute
SHL
Shoosmiths
Speakers For Business
The Economist Group
The Hub
Thomson Online Benefits
Toshiba Tec
Trainline
Trowers & Hamlin
Vox Pops International
Whichlist.com
Wllliam Reed Business Media

Q. I only want to mail one person in each company. Can you help?

A We can provide one contact per company although we don't advise it. Our database is largely made up of large companies with many offices around the UK.

For instance if you were looking at a list of marketing directors, most companies have only one marketing director or maybe only a marketing manager. But a large company such as Barclays Bank has several marketing directors who are responsible for different product areas, e.g. one marketing director for mortgages, another for savings, another for corporate banking and so on.

If you insist on one contact per company we will provide you with the most senior contact we have eg group marketing director. We do not subscribe to the view that the group marketing director will forward emails down the managerial line so that your message ends up in the right hands. More often the most senior man has a ruthlessly efficient PA who decides what her boss sees, and it isn't always mailshots and promotional emails. If you want to do business with a company and you don't know the purchasing set-up, consider spending the extra 35p to get the name of the other marketing director.

Q. I am having problems ordering online. Can you help?

  1. Select your mailing list by clicking the box next to the list.
  2. When you have made your choices, click the yellow 'view my basket' button to the right of each product page.
  3. An order form will detail your choices. Please check they are correct and enter your name and delivery address details.
  4. If you are outside the UK but in an EU country, we need your VAT number so that you are not charged the VAT (sales tax).
  5. Payment

If you wish to pay by cheque, print the order form and post it to us with a cheque made payable to Electric Marketing Ltd. To pay by debit or credit card, enter your card details. Please remember to give us the address at which the card is registered. This is a secure site and it is safe for you to send your credit card details to us electronically.

However you may print the order form and post (or fax!) it to us with your credit card details written on the form. Or you can choose the order by phone option and call us with your card details.

If you have purchased data from Electric Marketing previously, you have an account and we can invoice you. We cannot invoice for amounts below £60 or to addresses outside the UK.

Any further questions? Please call us on 020 7419 7999 or send us an email.

Q.I am trying to order but when I get to check out, my basket is empty.

If you ordered on this site before 2012 and you are using the same log in, our new software cannot cope with your old log-in. Please create a new log-in and the site should accept your order. And thank you for sticking with us.

Q. Who are Electric Marketing?

A Electric Marketing was set up in a small office in Brixton's Electric Avenue in 1991. Its co-founders, Robert Bingham and Melissa Mackey continue to work in the company. It is a private limited company and only sells business lists that it compiles, updates and owns itself. Electric Marketing does not sell lists on behalf of any other list owner.

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