Electric Marketing is registered with the Information Commissioner's Office and operates within the terms of the General Data Protection Regulation (GDPR). If you buy data from Electric Marketing and use it within the constraints of our Terms and Conditions, the data complies with GDPR.
Much of our data is gathered from public sources such as company reports, press releases, trade magazines, business news websites, company websites and social media. We focus on large companies and the key decision makers within those companies.
We supplement information from public sources with telephone research, checking all data every six months with the relevant company.
The key requirements of the General Data Protection Regulation are that data is used responsibly, is up-to-date (although no time frame as to what up-to-date is specified) and that the data subject (person listed) has been informed that they are on the mailing list and that the data subject has not asked to be removed from that list.
Every data subject on Electric Marketing's mailing lists has been sent an email to inform them that they are on our mailing lists and that they may be contacted by potential suppliers who wish to work with them or their department.
If a person asks to be removed from our marketing database, their name is immediately removed and systems are in place to ensure that their name is not added at a later date.
As a user of Electric Marketing business lists, the General Data Protection Regulation requires you to:
We recommend that you do not use the data for more than six months without either checking it yourself or buying an updated version of the list from Electric Marketing. GDPR obliges you to keep your mailing lists up-to-date. Electric Marketing offers to email you quarterly updates of data bought from us for 10% of the original purchase price. You can buy these updates at the point of ordering.
If we find that data users are not complying with the the General Data Protection Regulation or are using our data unlawfully, we reserve the right to blacklist the offending organisation and report them to the Information Commissioner.
GDPR exists to protect people from the unscrupulous companies who take no care over the compilation and updating of their data. Legitimate users of well researched and maintained lists have nothing to fear from this law.