PwC agrees to buy CRM specialist cDecisions

PwC has agreed to acquire cDecisions, a UK-based Salesforce consultancy. Founded in 2009, cDecisions is a leading player in the Salesforce customer relationship management (CRM) implementation market, specialising in financial services. Following the acquisition of Outbox in 2016, PwC’s own Salesforce team has achieved significant growth and now sits within a digital and customer transformation practice of more than 350 people. cDecisions’ entire team will join this division when the deal completes.

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