Bertram Group buys Education Umbrella

Bertram Group has bought Education Umbrella, a supplier of books and digital learning resources to schools. The deal is Bertram’s first since it was acquired by Aurelius and rebranded from Connect Books in 2018.

Pro audio specialist RCF Group has announced a deal for DPA Microphones. Based in Denmark, DPA is a brand of high-end professional audio equipment. It owns the distributor Sound Network in the UK.

The Entertainer has made its first European acquisition with a deal for Spanish toy shop chain Poly. The deal provides The Entertainer with a platform for its Addo product range and other key brands. Poly has 57 outlets and employs over 350 staff.

SQW Group, the parent company of SQW Consulting and Oxford Innovation, has completed a management buyout with backing from HSBC. A specialist in economic and social policy, innovation management and SME expansion, the group has offices in Edinburgh, London and Oxford and employs more than 250 people.

Manchester Airports Group has strengthened its airport services division with the acquisition of SkyParkSecure for an undisclosed sum. SkyParkSecure is a price comparison website specialising in booking parking options across 28 UK airports.

Croda International has acquired the Danish drug development company Brenntag Biosector for €72m (£65m). Founded in 1939, Biosector specialises in adjuvants for the human and veterinary vaccine market.

Engineering and environmental service company RSK Group has celebrated a new £300m funding package from Ares Capital with two acquisitions. RSK has bought tree surgeon business BTS and TBF contracting businesses TBF Traffic and TBF Scaffolding, adding £22m turnover and 200 staff to the group. The deals are the seventh and eighth RSK has completed this financial year so far. RSK has 36 international offices, 2,500 staff and annual turnover of £200m. In April, RSK sealed deals for CWA and NDT Services with backing from Permira Debt Managers.

The entertainment retailer HMV has gone into administration for the second time in six years. The company employs around 2,200 people and operates 125 shops. The business continues to trade while the administrators search for a buyer.

While the Information Commissioner’s Office has given b2b marketers guidance on interpreting GDPR, it is up to email and digital marketers to put the guidance into practice.

Electric Marketing and all readers of this blog know that we must inform data subjects that they are included on our mailing lists, that they must be given an opportunity to opt out and that we must make our (compliant) privacy policy easily available. But there is no standard template on how marketers communicate this. So far, we all agree that it goes right at the end of the email and definitely beneath the call to action.

How much detail should we include on our marketing emails? Should we make our statement easy to understand or confound the reader with a paragraph of techy legalese?

Companies are solving this problem in different ways, most of them reflecting the types of people who work in their industry.

This one is edgy and pithy and comes from a trendy content and ideas agency

We know you and thought you’d be interested to hear from us.

I found this one from the security industry

We are sending you this email as you have signed up to receive information from us in the past or we have very good reason to believe our content is entirely relevant.

I like the use of ‘very good reason to believe’ and ‘entirely’. It has a nice echo of a constable presenting evidence in court.

Here’s one from a media company; it is short and easy to read. If there was a link to their privacy policy on the email, it would tick all the boxes.

Why are you contacting me? This email was sent to lists@electricmarketing.co.uk because we believe the content to be relevant to you in your professional or business capacity. We respect your privacy and you may unsubscribe at any time by clicking here.

This email from DXP, a techy phone system company, mangles the language but the technology is great.

To not receive further information regarding this click here. If you wish to read our privacy statement, click here.

It clicks through to a super tool where you can object to all the different Rights as defined by GDPR; Right to erasure, right to access, right to object to processing and right to restrict processing. Click the link for whatever it is that is riling you the most or if you are very cross, click all the links. But there is no link to their LIA. Shame! DXP continues with this statement which veers towards legalese but is pretty good.

We have processed your information based on our legitimate interest, and the legitimate interests of your place of work and owner of the domain we have contacted. You have been processed regarding work related matters and not a personal matter. Our legitimate interest does not in any way undermine your right to object, erasure, portability etc…

GDPR has not touched every company. These guys are still pushing out bland sales emails to 10,000 people with the warning that their message may contain ‘confidential information’. Really? Who puts ‘legally privileged info” in a marketing email?

This message is intended solely for the addressee and may contain confidential, proprietary or legally privileged information. If you have received this message in error, please notify us immediately by reply email and confirm that it has been removed and any hard copies made destroyed from your system. If you are not the named addressee this email and its contents must not be, copied, disclosed or otherwise used or distributed.

When I write a marketing email, the last thing I want is for the recipient to “remove and destroy” my email. I want you to forward it on to anyone who might be interested in buying mailing lists and spread the word that we’re open for business. This is out-of-touch, lazy email marketing. And it comes from a recruitment agency.

The ideal email sign off is one that keeps you within the law but does not encourage your data subject to unsubscribe. I’ll let you know when Electric Marketing uncovers the perfect formula.

Unilever has agreed to buy The Vegetarian Butcher, a producer of plant-based meat-imitation foods, for an undisclosed sum. Founded in 2007 by ninth-generation meat farmer turned vegetarian Jaap Kortewag, The Vegetarian Butcher employs c. 90 people and sells its products in over 4,000 outlets in 17 countries worldwide.

RCF Group makes sound investment

Pro audio specialist RCF Group has announced a deal for DPA Microphones. Based in Denmark, DPA is a brand of high-end professional audio equipment. It owns the distributor Sound Network in the UK.

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The Entertainer makes first acquisition in Europe

The Entertainer has made its first European acquisition with a deal for Spanish toy shop chain Poly. The deal provides The Entertainer with a platform for its Addo product range and other key brands. Poly has 57 outlets and employs over 350 staff.

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SQW Group completes management buyout

SQW Group, the parent company of SQW Consulting and Oxford Innovation, has completed a management buyout with backing from HSBC. A specialist in economic and social policy, innovation management and SME expansion, the group has offices in Edinburgh, London and Oxford and employs more than 250 people.

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MAG acquires price comparison website SkyParkSecure

Manchester Airports Group has strengthened its airport services division with the acquisition of SkyParkSecure for an undisclosed sum. SkyParkSecure is a price comparison website specialising in booking parking options across 28 UK airports.

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Croda International buys Brenntag Biosector

Croda International has acquired the Danish drug development company Brenntag Biosector for €72m (£65m). Founded in 1939, Biosector specialises in adjuvants for the human and veterinary vaccine market.

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RSK Group seals double deal

Engineering and environmental service company RSK Group has celebrated a new £300m funding package from Ares Capital with two acquisitions. RSK has bought tree surgeon business BTS and TBF contracting businesses TBF Traffic and TBF Scaffolding, adding £22m turnover and 200 staff to the group. The deals are the seventh and eighth RSK has completed this financial year so far. RSK has 36 international offices, 2,500 staff and annual turnover of £200m. In April, RSK sealed deals for CWA and NDT Services with backing from Permira Debt Managers.

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HMV in administration again

The entertainment retailer HMV has gone into administration for the second time in six years. The company employs around 2,200 people and operates 125 shops. The business continues to trade while the administrators search for a buyer.

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Unilever buys The Vegetarian Butcher

Unilever has agreed to buy The Vegetarian Butcher, a producer of plant-based meat-imitation foods, for an undisclosed sum. Founded in 2007 by ninth-generation meat farmer turned vegetarian Jaap Kortewag, The Vegetarian Butcher employs c. 90 people and sells its products in over 4,000 outlets in 17 countries worldwide.

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Dechra Pharmaceuticals expands in South America

Dechra Pharmaceuticals has increased its presence in the South American market with the acquisition of Laboratorios Vencofarma do Brasil (Venco), a manufacturer of vaccines and related products. The £37.5m deal, initially announced in October, gives Dechra access to a portfolio of over 200 product registrations.

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Speedy seals deal for training provider Geason

UK tools, equipment and plant hire services company Speedy has agreed to buy Geason Holdings for £9m in cash with a further £26m available depending on performance three years post-acquisition. Headquartered in Glasgow, Geason provides construction and professional services training across the UK, with more than 1,100 apprentices and 500 NVQ learners currently on programmes. It reported revenue of £8.3m in the 12 months to October 2018.

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