Nomad Foods seals £200m deal for GoodFella’s Pizza
Nomad Foods, the owner of Birds Eye, has agreed to buy Green Isle Foods for €225m. Green Isle Foods is a subsidiary of 2 Sisters Food Group and the owner of GoodFella’s Pizza. Founded in 1993, GoodFella’s is Green Isle’s top-selling brand, holding the number one and number two market share positions within the frozen pizza category in Ireland and the UK, respectively. The acquisition also includes the San Marco brand and two frozen pizza manufacturing facilities, providing Nomad with a platform for future expansion in the category.