List focuses on client companies with dedicated events budgets
Google "events managers" and get the names of thousands of people working in events. If you are selling to events managers, it looks as if you have a wide target market and hitting your sales figures will be stress-free.
But start contacting those events managers and find that it is one of those job titles that carries different responsibilities depending on the industry sector. Large hotels have events managers but they focus on selling the hotel as a venue to wedding organisers and training companies. Travel companies have events managers and their role is to target groups of people travelling to an event such as an international football match. All large venues, whether sports stadium or arts complex host events and the person running this is the events manager.
Those events managers do not buy in any services; their focus is revenue, sales and client servicing. Much like yours in fact.
If you are researching a mailing list of events managers, you are probably looking for a person who buys in event services; the person who chooses the venue, the caterers, the AV supplier, print, furniture, flowers, travel, hotels and all the extras that contribute to a successful event.
Electric Marketing's new list of events managers focuses on corporate event managers. We have weeded out the events managers working in venues, marketing agencies and trade organisations. We have excluded the charity sector and companies which organise events as their main source of revenue.
Our list of 400 events managers features companies with a turnover of over £30m. It is a targeted list that aims to bring you new business by focusing on the right sort of events managers which, as ever, are the types with a budget to spend.