Mothercare sells Early Learning Centre to rival The Entertainer

Struggling retailer Mothercare has sold toy brand Early Learning Centre (ELC) to rival The Entertainer for £13.5m. ELC is known for its wooden train sets and shape sorters. The brand is sold in Mothercare outlets and other chains, with no standalone stores. In its heyday, ELC had more than 200 shops across the UK. Mothercare is using the proceeds from the sale to reduce its £21.5m bank debt. It has also handed over the running of its toy departments to The Entertainer.

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