Merkle buys B2B marketing agency DWA
Dentsu Aegis Network’s performance marketing agency Merkle has expanded its B2B digital media and marketing capabilities with the acquisition of DWA. DWA applies expertise in ad-tech, real-time insight and management decision support to a range of integrated, global media including programmatic, search, social and demand generation. The company serves a number of enterprise clients including Cisco, Oracle and Salesforce. Its 150+ employees will join Merkle’s High Tech and B2B division.