Game buys Insomnia Gaming Festival organiser Multiplay
Game, the PC and video games retailer, has acquired Multiplay. Established in 1997, Multiplay specialises in running eSports tournaments for games such as Starcraft, Counter-Strike: Global Offensive, League of Legends and DOTA 2. It is best known for the Insomnia gaming event, which it runs three times a year. The deal enables Game to strengthen its existing community-events and eSports programme, which in 2014 consisted of 150,000 consumers attending 3,000 midnight openings for new video game launches.