Aunt Bessie’s sold to Birds Eye owner for £210m
Nomad Foods, the NYSE-listed firm behind the Birds Eye and Findus brands, has agreed to buy Aunt Bessie’s in a £210m deal. The takeover of the brand from William Jackson & Son will expand Nomad’s footprint in frozen food in the UK, building on its acquisition of GoodFella’s Pizza in January. Famous for its Yorkshire puddings and roast potatoes, Aunt Bessie’s provides Nomad an inroad into the ‘major eating occasion’ of the roast dinner. Aunt Bessie’s generated revenues and adjusted EBITDA of approximately £107.8m and £20.2m in the last financial year. The deal includes a production facility in Hull and around 400 staff.