Asahi Europe purchases Fuller, Smith & Turner’s beer business for £250m
Fuller, Smith & Turner has sold its entire beer business to Asahi Europe. The £250m deal gives Asahi ownership of Fuller’s beer, cider and soft drinks brewing and production, wine wholesaling and includes the Griffin Brewery, Cornish Orchards, Dark Star Brewing and Nectar Imports. In addition, Asahi now has ownership of brands, including London Pride, on a perpetual, global, exclusive and royalty-free basis. Ownership of the licensed trademarks is retained by Fuller’s.