Next 15 has announced that it has acquired Velocity Partners, a B2B digital agency with a focus on technology clients. The £5.9m investment is aimed at improving Next 15’s data-driven content marketing capabilities, which is currently the fastest growing element of the marketing mix. Velocity Partners caters to clients that include technology multinationals such as Sprint, Xerox and Informatica. Although based in London, 70% of its revenues came from US-based companies in the last financial year.
C2events has acquired Five Hats, an event management agency that caters to the global pharma industry. The deal strengthens C2events’ existing healthcare event management capabilities and services, and falls in line with a 5 year strategy that will see the company invest in key areas such as training and development, compliance, ToV reporting, IT and finance systems.
Biffa Waste Services has agreed to take over O’Brien Waste Recycling Solutions for a cash consideration of £35.2m. O’Brien WRS operates from three locations in Newcastle, Sunderland and Teesside, recycling waste for clients that include British Steel, Fujifilm and Siemens. O’Brien WRS employs 190 people and processes approximately 350 tonnes of waste every hour.
Worcestershire-based IFA AFH Financial Group has made a triple swoop for fellow independent financial advisors Granville Bates, Johnson Birkett and G-Force Financial. The three IFAs, based in the Cotswolds, Yorkshire and Cheshire respectively, have been bought for up to a total £1.9m.
Divorce and Family Law Practice (DFLP) has merged with Lodders Solicitors. The deal has seen DFLP’s 11-strong team join with the Warwickshire-based law firm with immediate effect. They will continue to work from their office St Paul’s Square, Birmingham.
The private equity firm LDC has sold A-Gas to the global investment firm, KKR. A-Gas is a supplier of refrigerant and speciality gases in the UK, South Africa and Australia.
Sumo Digital has acquired Atomhawk, a provider of digital art and design services that has worked on high profile projects including Marvel’s ‘Avengers: Age of Ultron’ and the videogame ‘Injustice 2’. The deal cements a longstanding relationship between the two companies, and allows Atomhawk to expand its services in preparation for the opening of a first studio in North America.
Monitise, a provider of mobile banking and payment technologies for businesses and financial institutions, has been taken over by the American company Fiserv for around £70m.
The Conservatory Outlet Group has purchased Clearview Home Improvements, boosting its revenues to over £40m. The acquisition is the company’s second of 2017, following its takeover of Pennine Home Improvements in April. Clearview has a strong presence in the North West, with showrooms in Nantwich, Preston and Warrington.
Michelmersh has acquired the entire issued share capital of Carlton Main Brickworks for £31.2m. Carlton currently manufactures around 37 million wire-cut bricks each year from its 93 acre site in Barnsley. Michelmersh says the deal will increase its output to over 100 million bricks per annum, as well as broadening its customer base and giving it access to new regional markets, cross sales opportunities and product synergies.