We’ve compiled a new mailing list of companies signed up to pay their staff the Living Wage and who support the Living Wage Foundation. Signalling a commitment to employee wellbeing and a progressive HR vision, the companies on this mailing list are more likely to invest in HR, people development, learning and internal communications to cement a reputation as an ethical employer.
What does it mean to sign up to the Living Wage?
All UK companies are obliged to pay workers aged 25 and above the National Living Wage, an hourly rate of £7.20 (The rate for workers aged 21-24 is £6.70 per hour, and for 18-20 year olds it is £5.30 per hour). The Living Wage Foundation has set a higher wage, the Living Wage which is calculated so that anyone with a job is not living in poverty. The companies who sign up to the Living Wage Foundation commit to pay all their staff aged 18 and over (including contractors), a minimum of £8.25 an hour (£9.40 in London). Financially, it is a big commitment but the campaign has attracted companies large and small; Aviva, Barclays, Burberry, Channel 4, ClearChannel, GSK, ITV, KPMG, Legal & General, Linklaters and Santander are significant supporters of the Living Wage Foundation which campaigns against in-work poverty.
Why sign up to the Living Wage?
These companies are highlighting their commitment to be fair employers who care about the lives of their staff outside the workplace. Membership of the Living Wage Foundation is more than a component of a recruitment and retention strategy; organisations are seeking to distance themselves from rival corporates who look to be out to make profits at any cost and some maybe making amends for past corporate misdemeanours (there’s a fair few banks on the mailing list).
Why Might You Be Interested In Marketing To Living Wage Employers?
Unwilling to buy on price and not hiring the cheapest option, serious about CSR (corporate social responsibility) and wanting to be seen as ethical corporates who try to ‘do the right thing’: we think these companies are great b2b marketing prospects, and not just for HR and training companies. If your product offering has an ethical slant, why not consider a targeted email marketing campaign to the Living Wage Employers. Just as they are fair employers, they are more likely to be fair business partners too.