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Electric Marketing Blog

Electric Marketing's blog keeps you up to date with what's new in email marketing, current best practice in direct marketing and eMarketing, developments in the law surrounding email marketing plus details of new mailing lists and offers from Electric Marketing.

Mon, 22/09/2014
As anyone who has ever done cold-calling and appointment setting will tell you, it is difficult to penetrate the mind-set of ‘if it ain’t broke, don’t fix it’. How can you sell into a company which is embedded with another supplier? Sometimes you just get lucky and your cold call hits the buyer when there is trouble with the existing supplier – a price rise, a delayed job – and the buyer is in the mood to make a change. You can increase your new business success rate by contacting companies when they are likely to be hiring new suppliers. We’ve identified a company merger or acquisition as
Mon, 08/09/2014
Yes they are all big brands with a solid British heritage, but they are no longer in British hands. All of these brands have received major investment from Asia and are majority Asian-owned. If you can see a business opportunity targeting companies with overseas parent companies, Electric Marketing now offers mailing lists with email addresses sorted by nationality of parent company. We have lists of companies operating in the UK owned by Chinese, French, German, Indian, Italian, Japanese, Scandinavian, South Korean and US companies. The lists don’t just feature British brands but brands from
Thu, 17/07/2014
For 30 years the UK Government has pursued a policy of attracting inward investment. From the Nissan factory in Sunderland to the new owners of Land Rover (Indian car maker Tata Motors) and owners of Ribena and Lucozade (Japanese Suntory), overseas companies have invested heavily in UK manufacturing. In recent years House of Fraser has sold an 89% stake to Chinese conglomerate Sanpower before coming back under UK ownership, while high streets host overseas retailers Muji and Uniqlo (Japan), Zara and Mango (Spain) and H&M (Sweden). Wind back to the 1980s and the high street looked quite
Fri, 04/07/2014
Spot the odd one out: SW SE NW NE WC EC A young graduate was given the job of appointment setting for the marketing director who wanted to 'touch base with our London clients' and have a few lunches in Soho. The Cambridge graduate selects a list of London clients using these postcodes and gets down to making the phone calls. He makes four appointments and proudly hands the marketing director the lunching schedule. "Newcastle! Why am I spending Thursday afternoon in Newcastle!" yells the director. Rest of team sniggers; the trainee assumed that if London has postcodes for South West, North West
Tue, 01/07/2014
I have always accepted the industry standard that business-to-business data decays at a rate of 30% a year and good sceptic that I am, assumed that the data industry was talking this up to encourage repeat orders. Last week, we were pricing a list research project for a client and we happened to put this to the test. We took a data file from June 2013, ran the exact same search again, compared the two files and found that 50% of the records had changed. Whether this was companies moving offices, email address changes, new phone numbers and most often, people switching jobs, we found that over
Thu, 22/05/2014
It is not hard to find a business which has had a bad experience of buying an email list. And there are plenty of bloggers who preach building your own email list organically by getting people to sign up on your website. This is good eMarketing practice but building a sizeable list of clients, prospects and interested parties can take years. If you aren't sure whether buying an email list is right for your company, ask yourself if your business fits into any of these categories. Your business is a new start up with a handful of happy customers and you want to find more customers. Quickly. Your
Wed, 21/05/2014
The European Parliament has voted to adopt the less business-friendly version of the Data Protection Regulation, proposed by the European Parliament’s Civil Liberties Justice and Home Affairs Committee (LIBE) in the November 2013 report.
Fri, 28/02/2014
The European Commission, the European Parliament and the Council of Ministers have now all drafted different versions of the proposed data protection regulation. Europe's Justice and Home Affairs ministers failed to reach an agreement on the draft legislation at their Council meeting in December 2013. The Greek government has taken the chair of the Presidency of the EU Council and hopes to thrash out an agreement on the wording of the new legislation by summer 2014. If this happens it is possible that the new regulations could be agreed in 2014 and become law in 2017. What impact will these
Wed, 10/04/2013
We wrote to a variety of MEPs, MPs, government ministers, other politicians and business organisations. Here are summaries of their responses: Charles Tannock MEP, Conservative - no response yet Claude Moraes MEP, Labour - no response yet Baroness Sarah Ludford MEP, Liberal Democrat - I am seeking to create an instrument with standards that are workable, realistic and enforceable by being user-friendly for citizens, allowing reasonable business to proceed, focused on outcomes rather than on process and tick-box exercise, and tough in sanctions on companies which practise deception or otherwise
Sun, 17/03/2013
You may have heard that the European Union is planning sweeping changes to data protection laws. What you may not have realised is the impact these changes will have on your business. As the proposals currently stand it will become illegal to send a mailshot send a promotional email make a telemarketing call to any named individual either at home or at work without first obtaining their explicit consent. Quite simply it will mean the end of targeted direct marketing in the UK. These proposals are probably well intentioned. It is likely that tougher data protection laws would protect vulnerable