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Electric Marketing Blog

A brief summary of business news to keep you informed on company start-ups, corporate downsizing and mergers and acquisitions. Electric Marketing provides this service as free to access here, or it can be emailed to you monthly. Just Sign Up

Mon, 12/06/2017
GDPR sure has been a long time coming. We’ve been worrying about the effects of the new Data Protection legislation from Europe since 2011. We are now a year away from the deadline of 25 May 2018 to comply. And Brexit won’t save us. For consumer marketers there are big changes but for b2b marketing, changes need to be made but they are not too onerous. And if you already comply with current legislation, you will find yourself with a pretty short to-do list for GDPR. Electric Marketing has prepared this guide to GDPR for b2b marketing. It focuses on what is relevant for b2b marketing. The key
Mon, 15/05/2017
Target The UK's Importers And Exporters With These Mailing Lists Brexit talks have begun and the UK is committed to leaving the EU. While smaller, nimbler companies can afford a "wait and see" approach, the UK's largest corporates are making plans, and contingency plans, to change how they operate, no matter what the Brexit deal will be. Pretty much all companies will eventually go through a process of adjustment post-Brexit; the UK's importers and exporters will likely get there first. These companies are examining their supply chains, pricing imports from outside the EU, looking at currency
Sun, 05/03/2017
Mailing Lists Of Innovative & Disruptive Companies Our new mailing lists feature companies who are pioneers in their field: young, ambitious start-ups, companies with an invention to bring to market and companies with new ways of working. Why go after these companies? Apart from the excitement of working with innovative, passionate teams? Apart from being in at the beginning with a future star and all the financial rewards that could bring? Many of these companies are, at present, operating under the radar of your competitors. They are not on the lists that everyone else is using. And so they
Fri, 30/09/2016
The uncertainty over the future of the UK’s data protection laws looks set to continue. In her first speech in her five-year term as Information Commissioner, Elizabeth Denham has acknowledged that when the UK leaves the EU in 2019 or later, there will need to be new UK data protection legislation. One thing that is certain is that the EU General Data Protection Regulation (GDPR) will apply to all EU member states from 25 May 2018. All UK companies that wish to do business in the EU after that date will need to comply with GDPR. However Denham says that it is up to the UK Government to decide
Thu, 01/09/2016
Following the events of last summer, the Pound crashed against the US Dollar to a 30 year low. The UK's manufactured goods and services are falling in price for shoppers in the EU and across the world. It follows that UK companies which export are set for a few years of strong sales growth. With growth comes new opportunities for b2b marketers to sell into these exporters as they gear up for expansion by investing in recruitment and training, marketing, market research into international markets, IT, international financial services and many other corporate services. While many UK corporates
Wed, 13/07/2016
In May 2016, Companies House reported that there were 3,725,232 companies registered in the UK. Though many will be dormant, non-trading or too small to buy your goods and services, business marketers must decide on the best corporate targets and take aim. Electric Marketing has long offered targeted mailing lists by job title, industry sector, company size and postcode. This week we add a new mailing list selection, companies experiencing a high growth rate. We think these companies are excellent targets for your new business campaigns. Each one demonstrating an annual growth rate of 10% and
Sun, 26/06/2016
It's hard to ignore the international events in the sporting calendar this summer. Football, rugby, cricket and the biggest of them all, the Olympic Games. Although sponsoring the Olympics requires budgets that only the multi-nationals can muster; there are different levels of sponsorship so that the host country's major companies can benefit from worldwide exposure. At the top of the budgetary tree there are 'worldwide Olympic partners': the truly global megabrands who sponsor the Olympic Games every time it comes round: Atos, Bridgestone, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic
Tue, 21/06/2016
Summer of sport has begun with European Football, next week it's Wimbledon and the Rio Olympics starts on 5 August. Hundreds of companies have paid to sponsor the events, the teams and the players. But if you haven't paid to be an official sponsor, beware of trying to associate your brand with sporting events. Firstly, the sporting event brands themselves police sponsorship very closely; the chicken shop in Stratford that rebranded itself Olympic Chicken in 2012 was short-lived. Secondly, avoid tortuous connections in your email marketing. The eshot that begun 'With Valentines Day fast
Tue, 05/04/2016
When should you choose to select your list by both employee size and annual turnover? Generally our advice is not to do this. Pick just one. Choose employee size if you are selling something relevant for companies whose business relies on having a lot of staff eg, payroll software, health and safety services, absentee management software, internal communications consulting, catering kit for staff restaurants. Choose turnover for everything else. If you really must. Let's say you are buying a list of HR managers, it is largely irrelevant to specify that each company must have 15+ employees
Tue, 29/03/2016
On 26 March 2016 the Information Commissioner issued new guidance on Data Protection and Privacy & Electronic Communications Regulations for direct marketing. The full guidance can be read here https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf but we've extracted the sections for business-to-business marketing and they are shown below: Business-to-business texts and emails 1. Rules on consent, the soft opt-in and the right to opt out do not apply to electronic marketing messages sent to ‘corporate subscribers’ which means companies and other corporate