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Electric Marketing Blog

A brief summary of business news to keep you informed on company start-ups, corporate downsizing and mergers and acquisitions. Electric Marketing provides this service as free to access here, or it can be emailed to you monthly. Just Sign Up

Thu, 17/05/2018
Before the introduction of GDPR in May 2018, many companies emailed everyone on their client and prospect databases with a polite request (with a helping of desperate pleading) for consent from the data subjects to receive marketing emails. But with reported response rates at below 10% and with "consent fatigue" running high well before the deadline, any company which sent an email threatening that the recipient would 'never hear from us again' is now looking at a much diminished marketing database. But businesses marketing to other businesses do not have to rely on consent as a lawful basis
Tue, 15/05/2018
There has been a fair bit of scaremongering (and some unseemly profiteering on the back of scaremongering) surrounding GDPR. If you are looking at files of old email addresses and wondering if you can continue to send business marketing emails, Electric Marketing's data cleansing services can help you tidy up your b2b mailing lists and remove the records that are incorrect. If you are unlucky enough to come to the attention of the ICO, the fact that you have taken steps to comply with the regulation that data must be up-to-date will stand you in good stead. The new regulation is clear that
Mon, 16/04/2018
If you buy business mailing lists and email lists, you can be forgiven for thinking that you can no longer use them since the arrival of GDPR on 25th May 2018, when the new General Data Protection Regulation came into force. Much has been written decrying this Data Protection Regulation update as the end of cold email marketing. And it does herald some big changes, most notably the tightening up of how people consent to their personal data being used. But this does not rule out cold b2b email marketing or using bought-in business mailing lists to generate sales. Since 25th May, for consent to
Fri, 06/04/2018
Competition for good staff is hotting up as the UK unemployment rates fall. The UK's largest companies are alive to the notion that one reward package will not fit all employees; different people at different life stages will value different rewards and benefits. Whether staff prefer a higher salary or extra paid holiday, gym membership or subsidised lunches, a flexible reward scheme is essential for staff retention and effective succession planning. Reward or compensation and benefits used to sit in the HR manager's in tray but now almost all of the UK's largest employers have a dedicated
Mon, 22/01/2018
Now that you've written those GDPR policy documents and tackled your corporate mountain of old data, you might be ready to leave the legal stuff to the lawyers and get back to marketing, comms and sales. But maybe you've read something about PECR and some people on LinkedIn are still insisting that b2b email marketing will be over in May 2018? What Is PECR? PECR is the Privacy & Electronic Communications (EC Directive) Regulations 2003 which governs email marketing. As an EU Directive, the UK can choose how to interpret PECR. Crucially the UK allows businesses the freedom to email other
Fri, 05/01/2018
The new GDPR (General Data Protection Regulation) rules that if your mailing list is opt-in, consent to opt-in to receive marketing communications must be be "freely-given, specific, informed and unambiguous". It is no longer permitted to use mailing lists on the basis of the old opt-in wheeze of a series of double negatives to leave a box unticked agreeing to be contacted by "the company's marketing partners". The ICO's (Information Commissioners Office) guidance on interpreting GDPR specifically rules out pre-ticked boxes and states that any third party using a mailing list must be named
Tue, 21/11/2017
List focuses on client companies with dedicated events budgets Google "events managers" and get the names of thousands of people working in events. If you are selling to events managers, it looks as if you have a wide target market and hitting your sales figures will be stress-free. But start contacting those events managers and find that it is one of those job titles that carries different responsibilities depending on the industry sector. Large hotels have events managers but they focus on selling the hotel as a venue to wedding organisers and training companies. Travel companies have events
Mon, 13/11/2017
There has been a fair bit of low-level grumbling about the Apprenticeship Levy from the big beasts of UK plc. Payable by any company with an annual wages bill of £3m+, the Apprenticeship Levy has joined Brexit as the go to excuse for a CEO offering a sticky profits warning to shareholders. But many companies have embraced the the change; they are not just taking on apprentices, they have developed formal apprenticeship programmes and had their in-house programmes accredited as apprenticeship training providers. These companies running in-house schemes feature on our new lists of Apprenticeship
Fri, 20/10/2017
Why Email Marketing is Still Key to the B2B Marketer's Skill Set The under-21s are an entrepreneurial lot; revelling in their command of new technology, they blog, vlog and Snapchat, they roll their eyes at Facebook (it's where old people go online) and only check their emails if they are expecting something. But they are keen to make money out of technology: they dream of bringing a killer app to market and riding into the top ten of the App Store. How to achieve this? By blogging, vlogging and persuading other (more influential) bloggers and vloggers to write up the app. Sending an email to
Wed, 09/08/2017
Microsoft announced a leap in profits last month attributing the rise to its relaunch of LinkedIn. Since Microsoft bought LinkedIn in 2016, the corporate social media site has been flooded with innovative new functions. Microsoft has focused on the site's main user-base - recruiters and jobseekers, and sales and marketing people. It offers packages of paid-for extras and add-ons for each of these target markets and promotes them relentlessly, largely by on-screen prompts and email. I have been on the receiving end of a few comments on the lines of "Can't believe Electric Marketing is still