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Standard Life Aberdeen to rebrand as Abrdn

Tue, 27/04/2021

Standard Life Aberdeen is to change its name to Abrdn.

The asset management, technology and wealth company says that the Abrdn name (pronounced “Aberdeen”) will be part of a 'modern, agile, digitally-enabled brand' that will also be used for all its client-facing businesses globally.

The name change is expected to take place later in 2021.