The financial impact the pandemic is having on even the biggest sporting brands is made clear in Manchester United’s newly released annual results. The football club slumped to a £23m loss for 2019/20 compared with a £19m profit the year before. Covid restrictions forced the Premier League to be halted for three months and when matches were resumed spectators were banned. On top of the lost income from match day ticket sales, clubs were forced to pay rebates to broadcasters. Manchester United’s total revenue for the year was down £118m to £509m, exacerbated by the club not qualifying for the 2019/20 Champions League.