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Dransfield Novelty Company acquires Reflex Gaming

Fri, 28/06/2019

Leeds-based Dransfield Novelty Company has acquired the entire issued share capital of Gameco Holdings, the owner of Reflex Gaming. The deal brings together the UK's largest independent fruit machine operator and the UK's largest independent fruit machine manufacturer. Established 70 years ago, Dransfields has annual turnover exceeding £23m, employs 244 people, and services more than 14,000 machines at over 5,000 sites nationwide. It claims to be the original developer of the ‘nudge’ feature.