Skip to main content

Looking To Target The UK’s Most Senior Executives In The UK’s Largest Companies? Looking For A Great Price? Take A Look At Top 1,000 Lists Series.

BT Sport and Eurosport to merge as BT and Discovery agree joint venture

Thu, 12/05/2022

The future of sports broadcaster BT Sport has been secured following the establishment of a joint venture between BT and Warner Bros Discovery, owner of the Eurosport sports channel. BT owns the rights to exclusively broadcast Champions League football in the UK, while Discovery is the main broadcaster of the Olympics in the UK. BT Sport and Eurosport will initially retain their individual brand identities before being brought together under a single brand. BT will receive an initial £93m from Warner Bros Discovery and up to £540m from the joint venture depending on certain conditions being met. Warner Bros Discovery has the option of buying BT’s stake in the joint venture at certain points over the next four years.