Next 15 gathers momentum with Velocity deal
Next 15 has announced that it has acquired Velocity Partners, a B2B digital agency with a focus on technology clients. The £5.9m investment is aimed at improving Next 15’s data-driven content marketing capabilities, which is currently the fastest growing element of the marketing mix. Velocity Partners caters to clients that include technology multinationals such as Sprint, Xerox and Informatica. Although based in London, 70% of its revenues came from US-based companies in the last financial year.