Email Marketing To Corporate Sponsors of Rio 2016 Summer Olympic Games

It’s hard to ignore the international events in the sporting calendar this summer. Football, rugby, cricket and the biggest of them all, the Olympic Games.  Although sponsoring the Olympics requires budgets that only the multi-nationals can muster; there are different levels of sponsorship so that the host country’s major companies can benefit from worldwide exposure.

At the top of the budgetary tree there are ‘worldwide Olympic partners’: the truly global megabrands who sponsor the Olympic Games every time it comes round: Atos, Bridgestone, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic, Procter & Gamble, Samsung, Visa.

The second tier are ‘official sponsors of the Rio 2016 Olympic Games’. These are big brands in Brazil: the bank Bradesco and its insurance arm Bradesco Seguros; Brazil’s state owned postal service Correios; Brazil’s large internet and phone provider NET; mobile operator CLARO; telecom operator Embratel (part of the same America Movil group as CLARO) and finally, a familiar name, Nissan.

Next up are the ten ‘official supporters’ of the games; the only companies with a presence in the UK on this list are EY and Cisco. Others include Aliansce Shopping Centres, Estacio, Globo, Sadia, Qualy, Skql, Latam Airlines and 361.

After that 30 ‘official suppliers’ to the Rio Olympics; Airbnb, C&A, Eventim, Karcher, Microsoft, Nike, Nielsen, Symantec are in this division.

Of course every team has its own set of sponsors; Team GB has ‘official partners’ in Adidas, Aldi, BP, Deloitte, DFS, Fitness First, Kellogg’s, Muller and Nissan. Official suppliers to Team GB are Jet Set Sports, Krow Communications,  Ocean Outdoor and Simon Jersey.

We’ve put all of these generous sponsors together in a series of mailing lists, divided as always by job title. Our thinking is that these sponsors have allocated big budgets to be spent during the Games and have a limited time in which to spend them. A targeted approach at the right time could see a small chunk of that budget heading your way.

The Olympic fortnight starts on Friday 5 August, followed by the Paralympic Games running from 7-19 September.

 

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